The Unknown Process of Creating a
Hair Extension Line
Today’s episode of The CEO Stylist reveals the secrets and challenges behind creating a successful hair extension company as international guest, Anianne Rivera, the gothic-inspired mastermind behind Mourning Hair, joins Yovanka Loria and Kirsten Harris to share her experience with starting a hair extension line. The women discuss the oversaturation of the American market, the unexpected costs of creating an extension product, how bad batches happen, and the things the hair factories aren’t telling you. From the shock of minimum order quantities to the importance of maintaining product integrity, Ani’s insights offer a crucial look into the industry for anyone eager to break into the world of hair extensions.
Shocking Minimum Order Quantities Revealed:
Discover the behind-the-scenes of launching and sustaining a successful hair extension company. Yovanka and Ani take us through the unforeseen hurdles and emotional highs and lows of establishing an extension brand. Listen to their struggles, like shedding tears over imperfect weft colours, negative customer feedback and maintaining a reputation for quality.
Insider Secrets Exposed:
You have probably heard of Russian ‘Slavic’ hair, right? But did you know that most of the time this hair is not actually Russian?
Learn about the myths surrounding ‘European’ and ‘Russian’ hair as the women expose hair factory secrets, and the production side of extensions. Learn about the “ABCs” of hair quality, and what truly goes into crafting extensions that stand the test of time.
Meet Our Guest, Ani:
With 15 years of experience shaping stunning hairlines, Anianne brings a wealth of knowledge to the podcast stage. Not only a licensed stylist, Ani has spent the past 5 years as director of education for a beaded hair extension method and currently trains for another innovative hidden bead technique. Her passion extends beyond technical expertise, as she now empowers other stylists through social media coaching, helping them build brands and create passive income opportunities. Having launched her own hand-tied hairline collection, Anianne possesses a firsthand understanding of the intricate details involved in crafting flawlessly natural results
This episode is a must-listen for salon owners, hair stylists, and anyone curious about the real story behind hair extension brands.
For more like this, join our CEO Stylist community below ↓
Instagram: @theceostylistpodcast
Yovanka: @yovankaloria
Kirsten: @bdbgroup.aus
Connect with Ani:
Visit Instagram: @coach.anianne @mourning_hair
OR Visit https://www.anianne.com/
Connect with Kirsten:
Visit: https://lnk.bio/bdbgroup.aus
Interested in learning more about YL Education?
Explore opportunities here: https://yovankaloria.com.au/apply-now/
Find a YL Stockist Near You!
Discover your nearest YL stockist: https://yovankaloria.com.au/find-a-yl-extension-stockist/
