About Yovanka Loria
About Us
With a strong foundation of unparalleled expertise, Yovanka Loria thrives as a multifaceted enterprise, seamlessly blending a boutique-style flagship salon, an exceptional educational program, and an exclusive line of luxurious micro-tied hair extensions available for global retail and wholesale.
Yovanka Loria, the visionary Founder and Creative Director, possesses over two decades of experience and extensive education across Adelaide, Melbourne, Los Angeles, and New York. Through years of extensive trial and error backed by thorough research, Yovanka Loria Extensions was born. Today, Yovanka Loria Extensions stands tall as a rapidly expanding global phenomenon, renowned for its unparalleled uniqueness and exquisite, high-end quality.
We offer clients a luxury, high-end yet down-to-earth in-salon experience and are well known for creating life changing makeovers by delivering our hair extensions, custom colouring, expert cutting and styling.
Our Mission
Our primary purpose is to set the stage for a unique, elevated customer experience. To create custom, one-of-a-kind makeovers, every time! We strive to provide our clients with an experience they will carry with them far beyond their appointment with us.
We set ourselves apart with our elite relational approach to our ageless community of women who understand and appreciate high-end value.
We have a “One Team, One Dream!” outlook on culture and are fiercely dedicated to further invest in our business, products, education and our community to drive the growth of our vision.
Our Culture
Our commitment to becoming Australia’s leading hair extension company means investing in ongoing opportunities for employee development and engagement, our salon partnerships along with future product development and company growth in a diverse and inclusive environment.
We pride ourselves on providing the right tools and development opportunities to each and every employee and salon partners, so they have what they need to reach their full potential.
Our key selection criteria means being fiercely committed to work that matters to our employees, salon partners and customers alike.
Instead of remaining comfortable in the status quo, we are always imagining the possibilities, taking bold risks and working hard to turn our vision into a collective reality.
We are constantly reaching across conventional boundaries to build positive relationships and mutually beneficial partnerships with our suppliers, salons, our customers and our community.
We believe a strong culture, a strong work ethic and respect for our core values allow for better performance and success in finding our higher purpose. As we continue to grow, we strive to ensure that our culture remains consistent and our interactions align with our values responsibly and ethically.
The Yovanka Loria Team
Yovanka
As the Creator and Founder of Yovanka Loria Extensions, Yovanka has over 25 years of experience in the industry and has worked in salons since she was as young as 12 years old. Since the initial establishment of her business in 2017…
Yovanka has been labelled as one of Australia’s most accredited Hair Extension Creators, Educators and Stylists.
Yovanka’s expertise has allowed her to develop her extensive knowledge in the industry all while travelling the world Educating throughout Australia, Los Angeles, and New York. Since the release of her own hair extension line, Yovanka Loria Extensions, in 2018, Yovanka has expanded the reach of her luxury extensions to over 400 salons globally.
In her in-salon role, listening to her clients and detailing every individual with a unique profile is how she approaches the execution of her work so successfully. Utilising her keen eye for detail, Yovanka thrives on building the confidence of her clientele using world-class, high-end transformations.
When she’s not transforming her clients or working hard behind the desk in her head office, Yovanka is a loving mother who consistently goes above and beyond for her children and husband. Her talents expand past the hair industry and into the kitchen, where her eye for detail allows her to cook any recipe with the perfect amount of flavour and spice.
Vlad
The man behind all the financial functions, Vlad, uses his vision and leadership of the company to ensure short an effective and efficient combination of term and long-term company growth…
Alongside his expertise in finance, Yovanka Loria considers Vlad their go-to guy for any issues that arise in both the salon and head office. Vlad is an incredibly valued member of the Yovanka Loria team.
Salon Team
Ash
Ash, our YL Salon manager, has been in the beauty industry for 14 years since she took an interest in the vocation at only 10 years old. Ash has been side by side with our CEO Yovanka from the beginning, growing her expertise to a high level in conjunction with the company’s growth and development…
With an incredibly dedicated drive and passion for the hair industry, the most rewarding part of her job is making people look and feel good about themselves. During her initial development in hair, Ash begun as a colour specialist, where she discovered her true calling as an extension specialist.
Behind the surface, Ash is non arguably one of the most caring, loving and considerate members of the Yovanka Loria Team, ensuring she always offers a helping hand and guidance to those around her when needed.
Liv
Prior to her recent expansion at Yovanka Loria Salon, Liv entered the hair industry at only 14 years old, in 2013. Alongside her specialisation in Extensions, Liv is considered an expert at Styling and is our go-to colour professional…
Similar to the rest of Yovanka Loria’s team, Liv has a passion for mental wellbeing and overall physical health. As an Aries, Liv embodies a nature that is strong willed, driven, supportive and is thorough in everything she does, inside and outside of the salon. When she’s not turning a short, blunt cut bob into a 22”, perfectly blown out head of hair, you’ll find her cooking up a delicious dish of pasta or sitting with her family, watching whatever sporting game is playing on channel 7. Much similar to her taste in hair, Liv loves luxury. She has a soft spot for designer names, whether this be a new YSL bag or a pair of vintage GUCCI shoes – investing in quality runs in her nature.
Danni
Danni, our incredible Emerging Stylist, began her apprenticeship at an alternative salon, before stumbling across a job listing for Yovanka Loria Salon and immediately receiving a gut feeling that this was the role for her. Nearly 2 years later, she still tells us that she’d never look back…
As an emerging stylist, Danni is quick to learn, fast on her feet and incredibly receptive to her clients’ wants and needs. Danni will often greet you with open arms and a welcoming smile.
When in the salon, if she’s not installing the most beautiful set of extensions you’ve ever seen, she’s specialising in yet another incredible style and in most cases her highly demanded, signature bouncy 90’s blowout. If there’s one thing Danni offers her clients, it’s complete and utter versatility!
Danni’s inner child shines through at work, with her playful attitude and constant smiling nature. She feels as passionately about physical exercise as she does mental, so you can expect to find her at the gym most nights a week, and if not there, she’s probably cuddling her beloved animals on a warm day, or surfing with her partner (talk about a wide variety of talents!).
Taylor
After beginning her apprenticeship at Yovanka Loria Salon in August 2021, Taylor has grown into one of Yovanka Loria Salon’s most valued Emerging Stylists. As an emerging stylist, Taylor is responsible for all roles including extensions, colours, cutting and styling…
Taylor has a strong and deep spiritual side and works hard to ensure the energy within the salon space is always reflecting positivity and calmness. Despite resembling a strong and tough individual on the surface, Taylor has one of the warmest, soft and most loving personalities Yovanka Loria Salon has seen. With an abundance of talent and a passion for constant improvement, Taylor inarguably provides perfect, seamless curls every, single time.
When she’s not helping her clients achieve the perfect mane, you’ll find Taylor enjoying her alone time with her fiancé, or spending time with her close-knit family. It may surprise you that alongside her passion for hair, Taylor takes an incredible interest in both cars and vintage rock music.
Education Team
Yovanka
When Creator Yovanka Loria founded her company, Yovanka Loria Extensions, her goal was to create a luxury product and service combination that transcended the standards and expectations of the traditional industry, all while setting new, near impossible, benchmarks…
Yovanka Loria Extensions embodies a unique product and experience created by a stylist with the client’s best interests in mind.
With her passion for teaching and inspiring, Yovanka loves educating stylists on the ins and outs of what it takes to build a successful extension business. Once the hands-on skills have been mastered alongside the theoretical business and marketing aspects, stylists are guided on how to redirect their focus, allowing them to thrive and scale their business behind the chair. Yovanka Loria embodies the road map to creating a business that you truly love, one that reflects your value as a stylist.
Ash
As a lead educator, Ash embodies a true passion for sharing her knowledge and supporting other stylists with their growth. With 10+ years in the industry, Ash has continued to develop her skills and perfect her technique…
Ash has created a successful clientele through the combination of her skills in colouring and hand-tied extension work. When she is not educating, Ash is working her magic behind the chair in Yovanka Loria Salon. As a highly credible and naturally talented stylist, Ash has set the bar high for Yovanka Loria stylists and is known for her perfect, seamless colour blends and jaw-dropping transformations.
Roland
With over 18 years worth of experience in the industry behind him, Roland has deservingly received numerous awards some of which include The American Crew, The Loreal Colour Trophy and the Australian Hair Fashion Awards…
Roland has become a Yovanka Loria Weft Extension expert and is passionate about educating stylists on the revolutionary technique that is the Yovanka Loria Extension Method. Yovanka Loria Education is extremely privileged to have Roland providing his knowledge, expertise, and lovable character to the YL community.
Roland embodies a soothing personality with an uplifting nature and energetic emotional healing abilities. Outside of his profession in the hair industry, Roland represents intuitive psychic gifts that help his clients discover their purpose and passion. Roland works on releasing blocks in your energetic system in order to restore order and balance in the mind.
Emma
An expert in her field with quick learning qualities and an efficient ability to adapt, Emma has been servicing in the hair industry for over 5 years and installing Yovanka Loria Extensions since 2019…
Emma has mastered the Yovanka Loria technique and created an incredibly successful career servicing her rapid growing clientele in her South Australian Blonde Specialist Salon.
As an extremely hard-working member of our YL community, Emma has come on board to bridge the gap in our beloved education team, providing an abundance of support in addition to fostering a true, local community. As a highly demanded South Australian stylist and Educator, Emma is now available nationwide via Yovanka Loria Education online education portals and channels. Through personalised interactions and a drive for success, Emma is passionate about growth and committed to supporting you through your education journey.
Hayley
After starting her apprenticeship in 2014, Hayley discovered how strong her underlying passion for hair was. Hayley worked in the industry, furthering her expertise for 6 years before deciding that she wanted more than her role was offering her at that point of time…
After sitting the Two-Day Yovanka Loria Extensions Education Course in 2020, Hayley transitioned from a stylist that predominantly specialised in blondes, to a Stylist and Educator that specialises in Yovanka Loria Extension installations and services, and has never looked back. Hayley has a total of 9 years in the industry and a monumental 3 working alongside Yovanka.
Hayley is just as bubbly outside of the salon as she is in it. Hayley is the proud owner of two high maintenance French Bulldogs who “run her life” on a daily basis. Hayley enjoys a good sleep in, a breakfast with her fiancé in the heart of Henley Square and participating in any activity at or around the beach. As a Scorpio, Hayley is considered a strong-minded perfectionist who has a need to participate in continuous education in order to keep her on her toes.
Liv
Liv, one of Yovanka Loria’s Lead Educators had considered expanding into the Education sector of the industry for 2 years before stumbling across her true calling at Yovanka Loria. Since being a part of Yovanka Loria’s Education Team as a Lead Educator, Liv has not only helped hundreds of other stylists grow and develop in their field, but has grown her knowledge and adapted her skills along the way…
Liv is grateful for the ability to pass her knowledge on to others in the industry and is filled with gratitude at the opportunity of watching other stylists grow.
Admin Team
Tegan
Despite putting her scissors aside to work the ins and outs of our booking system, Tegan is no stranger to the hair and beauty industry. With over 21 years in the hairdressing realm, Tegan has proven herself to be successful in all aspects of the business…
With her infectious smile, unmatched organisation and coordination skills, and irreplaceable knowledge of health and wellbeing, Tegan will enhance your YL experience in more ways than one!
Sarah
Sarah, our Education Administer and Accounts Manager joined the Yovanka Loria Team in April 2022. Despite entering the business field from her previous retail position, Sarah has done nothing less than adapt to the team and role in a quick and impressive manner…
Now, Sarah is a non-negotiable part of the head office team, between managing Education Enquiries, booking Yovanka Loria Education dates and providing support to Stockists, Sarah embodies what we consider an in-house all-rounder and in slightly less professional terms, an in-house life saver.
As one of our many Yovanka Loria employee Capricorns, Sarah is a curated, hardworking, extremely driven employee who remains calm in even the most stressful of situations. When she’s not in the office, Sarah loves to bake – muffins, cakes, cookies, you name it… she has a habit of saving our schedules AND our sweet tooth in the office. On the weekend, you’ll find Sarah cozied up at home, binging the most recent episode of the real housewives, or any other reality TV she can get her hands on.
Marketing Team
Emma
As a driven and motivated team member, Emma began her passion for marketing at only 17 years old. Emma then went on to study a Bachelor of Marketing and Communications at Uni SA here in the heart of Adelaide. Day to day, Emma is considered our go-to girl for all of the behind the scenes work that goes into business advertising and brand identity…
As our Marketing Coordinator, Emma knows Meta Business like the back of her hand. Emma is on constant rotation when creating ad campaigns and managing the EDM flow for stockist and education orientated funnels. Alongside her backend contribution, Emma also oversees the marketing department, her eye for detail assists her in perfecting all graphic design, feed correlation, social media posts, photography, and video editing. Emma is a valued part of Yovanka Loria Headquarters, reflecting her positive, can-do attitude onto the team daily.
When she’s not in the office, Emma has a passion for mental health and loves to participate in holistic and spiritual activities. You can find Emma spending her free time at the market, in a yoga class or simply recharging in the sunshine. Despite her talent associated with everything technology based, Emma is passionate about her technology free time and loves to hike through the forest on her day off and ground herself in nature.
Elle
Elle, our English expert, completed her Bachelor of Business degree at just 22 years old and is the most sought-after person in the office whenever a professional document needs to be written. With her experience in copywriting and communications, Elle oversees all Website, Ad, EDM, Contract and Social Media Copy before it hits your phone screen…
When she’s not proofreading our emails and finalising our contracts, she’s managing the Communications sector of the business like a boss, writing our fortnightly blogs and working within the marketing department to manage the Tik Tok account, assist with caption copy, alongside coordinating marketing campaigns and photoshoots. From booking models to fine picking photographers and shoot locations, Elle takes the weight of all the finer details off our backs…
When she’s not in the office eating the entire supply of chocolate or finishing her 4th long black for the day, Elle’s either managing her own social media career in the fashion and lifestyle industry (she really can’t get enough), shopping at the nearest mall, or scrolling aimlessly on Facebook marketplace for hours in hunt of her next vintage furniture find.
Brenda
In the early establishment of Yovanka Loria Salon, Brenda wasted no time, entering the business as one of Yovanka Loria’s regular extension clients. With her experience-based passion from the position as a client, Brenda found advocating for both the product and the brand to be an effortless experience…
As part of the YL Marketing community, Brenda loves getting hands-on at photoshoots and providing a creative and inventive perspective on all things social media marketing, graphic design and campaign planning. We consider Brenda to be our Social Media guru.
Tanya
At only 27 years old, Tanya has displayed what many consider a strong expertise in her field, working broadly and with versatility among all things within the Marketing and Public Relations rhelm. Despite her full-time job outside of Yovanka Loria, Tanya works a handful of hours on a weekly basis as a Marketing and Public Relations Assistant, assisting the team with anything and everything they need an extra eye on…
You’ll find Tanya working from her home office, either executing a handful of PR activities like publicist and pr contact outreach, creating pr boxes, or assisting the marketing team with EDM management for all Salon Orientated purposes. When called upon, Tanya has a creative eye for graphic design and can execute any required visual creative content to an above-perfect standard.
When she’s not getting creative in her chair, Tanya has a mindful passion for well-being and exercise and is constantly moving her body and ensuring she gets all of her necessary Vitamin D. As per her Italian heritage, Tanya heavily values family time and is often cooking up an incredible pasta with her loved ones on the weekend.
