The DO’S and DON’T’S of Social Media: From The YL Handbook.
The DO’S and DON’T’S of Social Media… Firstly, it’s important to note that social media platforms such as Facebook, Tik Tok, and Instagram are essential in creating relationships with potential and current customers. Additionally, social media plays a vital role in establishing brand awareness, brand credibility and building customer loyalty.
Next, if you haven’t already developed a social media marketing strategy, you’re missing out!
Incorporating a social media marketing strategy will ensure that you are aligning all aspects of your brand message and working in alignment to support your broader and more long-term business goals.
Tip: Try developing a social media marketing strategy by following this non-negotiable social media do’s and don’t’s… following our essential social media guideline will ensure that the time and energy devoted to your social media strategy is well worth the investment.
Now, take it from us… when we entered the “social media industry” we certainly did not know it all. Our social media strategies have undergone repetitive trial and error on a daily basis, allowing our marketing department to analyse our strategy and determine exactly what works and exactly what doesn’t.
The premises of this blog post? Don’t make social media mistakes you can easily avoid! Read our step-by-step guide on how to attract and retain the right social media audience below…
THE “DO”:
Step 1: Showcase your work
- Post Before & After Images.
- Post Process Video’s & Transitions.
Step 2: Engage with your Audience
- Keep them up to date on stories
- Engage with them socially via direct messages and comments.
- Actively participate in communication forums including question and answer features.
Step 3: Provide Educational Content
- Teach your audience the tips and tricks that you’re known for.
- Post tutorials + hair hacks.
- Include process “break downs” – what products did you use to achieve this look? what colour combinations were used?
Step 4: Share Client Testimonials
- Show your audience exactly what your clientele loves about your services
(this is GREAT way to built client rapport and enhance credibility)
THE “DON’T”:
(aka, what you should NEVER do)
Mistake #1: Overuse Filters & Excessively Edit photos and videos.
- Your followers want transparent and authentic content. “Perfect” is considered un-relatable.
Mistake #2: Posting Irregularly & Infrequently.
- Don’t let your audience forget who you are, stay in touch with them and remain at the forefront of their mind.
Mistake #3: Neglect Captions & Hashtags
- Don’t neglect this strategic way to reach new and targeted industry audiences.
Mistake #4: Forget to Track & Analyse Metrics
- Social media metrics will tell you exactly what your audience resonates with and what they don’t engage with, don’t ignore the useful tools that social platforms hand you on a silver platter!
Did you find this helpful?
Comment below if you have any other social media tips we forgot to include ↓
Follow @yovankaloria on instagram to keep up to date with all things social media (and hair, of course).
