5 Things You NEED To Be Posting on Your Instagram

Hairstylists, are you making the most of your social media presence?

We know it can be hard running a business whilst trying to be active on social media, but it’s SO important to showcase your work on there!

Think of it as a mini-website. When potential clients come onto your Instagram, they should be able to get a good feel of the experience you offer.

Here are 5 things you need to be posting on your salon’s Instagram…

1. Before & After Carousels

Utilising the carousel feature is a great way to showcase different stages in your client’s transformations, and does a much better job at storytelling. No more trying to squeeze multiple photos into a collage!

2. Reels (With Trending Sounds)

If you haven’t already jumped on the reels bandwagon, you need to ASAP. Instagram is favouring reels, and many businesses have gone viral from this amazing feature. Watch some reels for yourself, learn some trends and go for it!

3. Photos of Your Salon

Show off the salon space that you’ve worked so hard to build and make potential clients feel welcome before they’ve even stepped foot in your door!

4. Photos of Yourself and The Team

People love interacting with people, so it only makes sense that you show you and your teams face on social media. These can be salon candids, selfies, or even personal family photos!

5. Action Shots/Behind The Scenes

Connect with your online community on a personal level. They will love to see all the hard work and fun that goes into hairstyling!

For more tips like this, head to Yovanka Loria’s Instagram page and lets make your social media a priority in 2023