About

Founder and CEO Yovanka Loria has been living and breathing all things “hair” since her early childhood days, starting her apprenticeship at only 15 years old and establishing over two decades of experience in Adelaide, Melbourne, Los Angeles, and New York as her career progressed. This journey led her to discover hand-tied extensions and recognising a gap in the Australian market, she opened her flagship salon in 2017.

Through extensive trial and error, accompanied by thorough research, Yovanka Loria Extensions was born. Joining forces with her husband Vlad Loria, the business quickly expanded, focusing on innovation, and empowering the hairdressing community by offering guidance and support to stylists and salon owners to achieve the same success for their clients.

Yovanka Loria Extensions was Established in 2017 by Hair Industry Entrepreneur Yovanka Loria, a motivated mother of two who was frustrated with the overflow of low-quality, short-lived and damaging hair extensions available in the market.

Yovanka was the first to launch Australia’s first exclusive line of hand-tied extensions, and her award-winning range has since gained national and international acclaim. This business recognition has positioned her as a leading industry figure and earned her the SA Woman’s “The Innovator Award” alongside an AFHA finalist nomination.

Since their initial establishment in 2017, Yovanka Loria Extensions rose to fame, quickly becoming the renowned for their luxurious, bespoke, and long lasting nature, qualities that competitor brands were unable to replicate.

When you choose YL Extensions, you are choosing more than just hair extensions; you are beginning a highly demanded-lifestyle of luxury and elevated hair care. Committed to raising the industry standard, our ability to consistently source long-lasting, premium hair for our clients ensures a distinct point of difference in quality.

At YL, transparency and authenticity is at the core of everything that we do. We’re not trying to “make a quick dollar”, our goal is to redefine natural beauty and empower women to enhance their self-perception. 

“YL Extensions is more than just hair; it’s about embracing one’s true self. We’re dedicated to exceptional quality, empowering women to discover their confidence and inner beauty that goes beyond hair.”