FEATURED: Yovanka Loria Extensions Collaborates with US Salon Salt Strands.
FEATURED: Yovanka Loria Extensions Collaborates with US Salon Salt Strands. Australian hair extensions company Yovanka Loria has teamed up with US salon Salt Strands for a major expansion through the US. With this partnership, the product is available at hundreds of locations across the US. It aims to catapulte the influence of this hair extension and hair education company.
Yovanka created the brand in 2018 to offer her expertise in luxury hair extensions into the market. She then secured the exclusive rights to develop her own line of hair extensions. Now the brand is soaring to new heights.
From Yovanka:
“I truly did not foresee the rapid growth the extensions side of our business would experience, and this led to establishing the ‘Yovanka Loria’ collective brand. We are so proud to be stocked in over 60 salons across Australia, and over 400 in America – thanks solely to our Salt Strands collaboration,” Yovanka said.
“Having USA stylists support the Yovanka Loria Extensions brand has contributed to expanding our brand across the globe. This collaboration not only benefits the company’s growth, but it creates endless opportunities for individual stylists and salons, and also for the entire community.”
About Salt Strands
Salt Strands is based in Orange County, California and caters to hair extension clients from all over the country, while also operating an important hair extension education program.
Val Comments on The Collaboration...
“The quality and natural-looking and feeling texture of Yovanka’s hair and products instantly sold me. As I continued to work with the hair there were other things to note about the quality and difference. Faster blow-drying time, no silicone coating, no film or residue left on the hair even after a year of wear, less colour fade, tapered ends for a realistic look and more effective haircut blends, most durable weft seam, and most lightweight and comfortable extensions to wear,” said Salt Strands’ owner, Val Plunk, of the partnership.
“Yovanka’s hand tied hair extensions filled the gap for everything that was missing in the hair extensions world. Ultimately being the deciding factor for me to move forward with providing the ultimate luxury hair extensions for both stylists and clients,” Val continued.
"A Match Made in Heaven"
The pair have collaborated on the line itself, creating custom blended colours. With this international growth and with national recognition – Yovanka was awarded the title of 2021 SA Woman’s ‘The Innovator’ Award. Yovanka displayed innovation in an existing industry. Next, Yovanka claimed the 2019 and 2021 APAC Australian Enterprise Awards title for Best Hair Extensions in the Asia Pacific region. She was also recognised in Adelaide’s top hairdressers in a Messenger/Advertiser poll in 2019 – this powerful brand is making waves.
“I’m grateful to Yovanka for reaching out and taking a chance on me. I feel like we have such an incredible product, and it’s been rewarding to share it with over 408 salons (and counting) in the US,” Val said.
For more information visit www.yovankaloria.com.au
