In this episode, we sit down with Sonia, the Salon Doctor, who shares her impressive journey from owning salons to excelling in corporate sales. With 37 years of industry experience, Sonia noticed a gap in sales training for salon staff and took it upon herself to bridge it. This led her to create The Salon Dr, offering one-on-one coaching, a six-module course, and the “mystery employee” program. Tune in, to discover how her methods have significantly boosted salon success and customer service.

Yovanka and Kirsten discuss the challenges faced by salon sales reps, including the pressures of commission-based sales and the downfalls of overselling. They provide practical advice on stock management, increasing customer loyalty, and building genuine relationships with salon staff. Sonia emphasises the importance of product knowledge and trust. Hear real-life success stories from Sonia’s accelerator course, featuring salon staff who have seen remarkable growth in just a short time.

They also delve into the importance of thorough client consultations, client cards, and loyalty programs, and how reinvesting in external training can make a significant difference.

Learn how to create a strong salon culture, drive salon retail sales, and ensure exceptional service quality.

Instagram: @theceostylistpodcast
Yovanka: @yovankaloria
Kirsten: @bdbgroup.aus

Interested in learning more about YL Education?
Explore opportunities here: https://yovankaloria.com.au/apply-now/

Connect with Kirsten
Visit: https://lnk.bio/bdbgroup.aus