About CU
About Yovanka Loria
About Us
Built on a foundation of leading expertise, Yovanka Loria is a multi-faceted company encompassing a boutique style flagship salon, world-class education and a signature line of luxury, hand-tied hair extensions available for retail and wholesale around Australia and across the globe.
Founder and Creative Director, Yovanka Loria, has over 20 years’ experience working in salons and educating throughout Adelaide, Melbourne, Los Angeles and New York. Extensive research along with trial and error by Yovanka, led us to the creation of our very own luxury line of hand-tied hair extensions. YL Extensions is fast-growing, and our product has become renowned for its unique nature and distinctive high-end quality. We offer clients a luxury, high-end yet down-to-earth in-salon experience and are well known for creating life changing makeovers by delivering our hair extensions, custom colouring, expert cutting and styling.
Our Mission
Our primary purpose is to set the stage for a unique, elevated customer experience. To create custom, one-of-a-kind makeovers, every time! We strive to provide our clients with an experience they will carry with them far beyond their appointment with us. We set ourselves apart with our elite relational approach to our ageless community of women who understand and appreciate high-end value.
We have a "One Team, One Dream!" outlook on culture and are fiercely dedicated to further invest in our business, products, education and our community to drive the growth of our vision.
Our Culture
Our commitment to becoming Australia’s leading hair extension company means investing in ongoing opportunities for employee development and engagement, our salon partnerships along with future product development and company growth in a diverse and inclusive environment. We pride ourselves on providing the right tools and development opportunities to each and every employee and salon partners, so they have what they need to reach their full potential. Our key selection criteria means being fiercely committed to work that matters to our employees, salon partners and customers alike.
Instead of remaining comfortable in the status quo, we are always imagining the possibilities, taking bold risks and working hard to turn our vision into a collective reality. We are constantly reaching across conventional boundaries to build positive relationships and mutually beneficial partnerships with our suppliers, salons, our customers and our community. We believe a strong culture, a strong work ethic and respect for our core values allow for better performance and success in finding our higher purpose. As we continue to grow, we strive to ensure that our culture remains consistent and our interactions align with our values responsibly and ethically.
