A Letter from Yovanka

Become A Stockist

A Letter from Yovanka

Hair has been a part of my life for as long as I can remember! When I was five years old, I told my parents that I was going to be a hairdresser. I knew early on I had the passion and drive for the hair industry. I started my apprenticeship at 15 and have tried every single method of extensions out there so when I say hand-tied extensions changed my world, it literally changed everything! Of all the application methods I had learned, I finally found one that was a game changer!

My passion for weft hair extensions first started as a small hobby and quickly turned into an obsession for hand-tied hair. I realised there was a gap in the Australian market, after learning firsthand the pitfalls of the hair extension industry: I knew there had to be a better way. The salon quickly became home to many extension clients, I became dedicated to upgrading and redesigning the world of extensions as we knew it. After years of searching and testing hair all over the world, I discovered a way to create my own luxury line of hand-tied hair extensions.

In March 2017 after I took the leap of faith and decided to open our flagship salon, not only has the salon hit the ground running, we are now a multi-faceted business with Yovanka Loria Extensions allowing me and my amazing team to teach other stylists the art of hand-tied hair. Since the creation of Yovanka Loria Extensions, in a few short years our network of stockists has rapidly grown and we now have certified stylist’s nation and world-wide.

My global vision has since grown beyond hair extensions. I am passionate about teaching my team and my stockists about culture, energy and self-growth as I believe these are the most important tools to be able to grow a successful business.

This is the way to working smarter, not harder, achieving more in less time! This has become a huge passion of mine sharing my knowledge and helping other stylists and business owners do the same. We get down to business, dive into what it really takes to build a thriving extension clientele and give you the roadmap to building a leading hair extension business.

I cannot tell you how excited I am about this opportunity to help empower you; with all the information, strategies, tips and everything I have had to learn the hard way so that you don’t have to!


We love what we do, and can’t wait to give you the hair of your dreams!

close slider

Subscribe to Our Newsletter

    Your Cart
    Your cart is emptyReturn to Shop
    Scroll to Top