Hair has been a part of my life for as long as I can remember! When I was five years old, I told my parents that I was going to be a hairdresser. I knew early on I had the passion and drive for the hair industry. I started my apprenticeship at 15 and have tried every single method of extensions out there so when I say hand-tied extensions changed my world, it literally changed everything! Of all the application methods I had learned, I finally found one that was a game changer!

My passion for weft hair extensions first started as a small hobby and quickly turned into an obsession for hand-tied hair. I realised there was a gap in the Australian market, after learning firsthand the pitfalls of the hair extension industry: I knew there had to be a better way. The salon quickly became home to many extension clients, I became dedicated to upgrading and redesigning the world of extensions as we knew it. After years of searching and testing hair all over the world, I discovered a way to create my own luxury line of hand-tied hair extensions.

In March 2017 after I took the leap of faith and decided to open our flagship salon, not only has the salon hit the ground running, we are now a multi-faceted business with Yovanka Loria Extensions allowing me and my amazing team to teach other stylists the art of hand-tied hair. Since the creation of Yovanka Loria Extensions, in a few short years our network of stockists has rapidly grown and we now have certified stylist’s nation and world-wide.

My global vision has since grown beyond hair extensions. I am passionate about teaching my team and my stockists about culture, energy and self-growth as I believe these are the most important tools to be able to grow a successful business.

This is the way to working smarter, not harder, achieving more in less time! This has become a huge passion of mine sharing my knowledge and helping other stylists and business owners do the same. We get down to business, dive into what it really takes to build a thriving extension clientele and give you the roadmap to building a leading hair extension business.

I cannot tell you how excited I am about this opportunity to help empower you; with all the information, strategies, tips and everything I have had to learn the hard way so that you don’t have to!