YES Social Media For Hairstylists: Tips, Tricks & Trends.

 

This week, we cover all bases of social media for hairstylists with industry expert Ash Bailey, a digital leader who has flipped the online presence of hair salons on it's head and has rose to dramatic popularity in only a year and a half.

 

With a notable career path that includes growing Nine West's Instagram following to unbelievable numbers, Ash shares her journey and offers invaluable insights on brand building. Additionally, she discusses work-life balance and emphasises the importance of consistency in the social media realm.

 

"I helped them make a really nice brand awareness piece of content which they advertised and they got 30 new clients overnight from it." - Ash Bailey

 

Let us set the scene, Imagine this...

Meet Sarah, a talented hairdresser with a thriving salon in the heart of South Australia. For years, Sarah has built a loyal clientele through word of mouth and traditional advertising methods. As social media evolves rapidly, Sarah finds herself struggling to keep up with the changes in social media channels and content creation online. Consequently, she has noticed her competitors gaining traction on platforms like Instagram and TikTok. In contrast, her own social media presence feels stagnant and outdated.

 

Sarah spends hours scrolling through her competitors' feeds, trying to decipher their strategies and figure out how she can stand out in a crowded market. She's desperate for tips on how to improve her social media presence and engage with her audience in a meaningful way. Despite her best efforts, Sarah feels overwhelmed and unsure where to start.

 

Every time Sarah tries to create content for her salon's Instagram page, she second-guesses herself, wondering if her posts are interesting enough, her angles are up to date enough or if she's using the right hashtags. She's heard about the importance of consistency and authenticity, but she's not sure how to translate those concepts into tangible and actionable steps.

 

Sarah grows more frustrated and anxious about the future of her salon. She knows that she needs to adapt to the digital age to stay relevant and competitive. However, she's not sure where to start or how to do it by herself.

 

Does this sound like you or someone that you know?

 

Episode Chapters - what to expect from Episode 28...

 

Ash's Social Media Career Journey:

Ash's evolution from marketing assistant to social media expert - how she did it and why she's the best at it.

 

Success in Industry Sharing:

Discover the delicate balance of knowledge sharing and monetisation with insights on effective content strategies.

 

Building a Personal Brand:

Explore the do's and don't's of personal branding online and understand the significance of showcasing personality.

 

Social Media, Content Creation, and AI:

Learn all there is to know about content creation, including tips on photography, angles, copywriting and the impact of AI.

 

Hair Industry Social Media Marketing Trends:

We discuss existing and fast emerging trends, with a humorous twist, courtesy of "Colour by Carlos."

 

Instagram Strategy and Content Tips:

Learn practical tips for boosting engagement and maintaining a consistent presence on Instagram.

 

Questions That Will Help You Determine If This Podcast Episode Is Perfect for You:

 

→ Are you a salon owner or hairstylist looking to improve your social media presence?

YES

 

→ Interested in learning how to strike a balance between helpfulness and oversharing on social media without compensation?

YES

 

→ Do you want tips on building a personal brand and attracting the right clients online?

YES

 

→ Curious about the latest trends and strategies in social media marketing for the hair industry?

YES

 

→ Would you like practical tips for boosting engagement and managing your social media content effectively?

YES

 

It's a no brainer that this episode should be a non-negotiable listen for everyone in the hair industry.

 

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