Become a Stockist

Become A Stockist

Company Profile

Founded by a creative innovator within the hair industry built on a foundation of leading expertise, Yovanka Loria Extensions marks a fashion-forward hair extension company offering wholesale opportunities throughout Australia and the US through a brand collaboration.

Expanded to form an exclusive community of elite hair stylists We are trusted by some of the most exclusive salons and stylists around Australia and USA.

Those who join our community are supported throughout their journey with our unique education. Our intensive two-day training course offers hands on training to learn the technique and custom application of YL hand tied method, alongside a marketing and business component on day two, with ongoing support through our private resources armed to offer continued guidance.

Our stockist list is tight and exclusive, and we are excited to offer stylists the tools, products and education they need to ensure their success behind the chair.


Our Mission

Our intention is to empower stylist’s and business owners, continue to elevate our industry throughout this ever-changing and rewarding career path. We share our exact strategies to increase visibility, attract dream clients and build a successful extension business.

Creating a community of purpose driven stylists who operate at their highest potential and contribute to the progression of building a sustainable career path that grants you the freedom to live your best life.

Our Culture

Our commitment to becoming Australia’s leading hair extension company means investing in ongoing opportunities for employee development, our salon partnerships along with future product development and company growth in a diverse and inclusive environment.

We pride ourselves on providing the right tools and development opportunities to YL salon partners and our key selection criteria means being fiercely committed to work that matters to our salon partners, their customers and community alike.


Instead of remaining comfortable in the status quo, we are always imagining the possibilities, taking bold risks and working hard to turn our vision into a collective reality.

We are constantly reaching across conventional boundaries to build positive relationships and mutually beneficial partnerships with our suppliers, salons, our customers and our community.

We believe a strong culture, a strong work ethic and respect for our core values allow for better performance and success in finding our higher purpose. As we continue to grow, we strive to ensure that our culture remains consistent and our interactions align with our values.

USA Collaboration

In 2020 Yovanka Loria initiated a partnership with Valerie Plunk, owner of Salt Strands in Los Angeles, California. Having Salt Strands’ and USA stylist’s get behind Yovanka Loria Extensions is expanding our brand across the globe, with our extensions now stocked in over 400 U.S salons.

This collaboration will not only benefit our growth, but create endless opportunities, not just for individual stylists and salons, but for our entire community.

Teaming the flawless quality of our hair with salt strand’s creative eye for detail, our new colour range, inspired by the beaches of California, was born. For all international PR enquiries, please email marketing@yovankaloria.com.au.

Our Stockists


Hair & Harlow

Stockist Testimonials


Social Responsibility

At Yovanka Loria, we believe now more than ever that leveraging the power of beauty and hair can and should be a global force for good, externally and internally.

Conducting business responsibly and ethically has been a defining part of our culture from the beginning. We remain committed to doing our part when it comes to ethical sourcing and environmental sustainability. Along with directing a socially responsible company, one that emphasises our responsibility to all our partners and suppliers, we know we have to create a positive change and set new benchmarks for our industry and communities.

Some of the ways we do this include:

  • Ethical and sustainable hair sourcing practises
  • Using sustainable packaging and recycling where possible
  • Sourcing and stocking products that are ammonia free, vegan, non-toxic and not tested on animals
  • Most importantly, we are constantly evaluating our efforts, our growth and looking to share a roadmap to success, to improve and create more value for all our stakeholders, including our employees, partners, communities and consumers
  • The implementation of our diligent quality control process using our two-phase check point system
  • Sourcing and stocking locally owned product companies to lower our carbon footprint
  • Investing in our people and our community, meeting the needs of our customers and creating long-term economic value for our stakeholders
We are committed to continuous improvement and progress as we believe we can be leaders in transforming our industry to increase a positive impact for our people and communities.

Ethically sourcing


Support business growth + build a community


Ensuring a healthy workplace + create job motivation


Meeting the needs of our customers


Create opportunity + build social connections

  • One of the nation’s fastest growing hair extension brands, available only to qualified hairdressers who undertake our training and become certified in our method. We offer the opportunity to become an exclusive stockist and be an exclusive provider, able to offer our one of a kind luxury service to your clientele.

Treat your clients and stock the luxury hair extensions taking the world by storm!

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