About Yovanka Loria
Built on a foundation of leading expertise, Yovanka Loria is a multi-faceted company encompassing a boutique style flagship salon, world-class education and a signature line of luxury, hand-tied hair extensions available for retail and wholesale around Australia and across the globe.
Founder and Creative Director, Yovanka Loria, has over 20 years’ experience working in salons and educating throughout Adelaide, Melbourne, Los Angeles and New York. Extensive research along with trial and error by Yovanka, led us to the creation of our very own luxury line of hand-tied hair extensions. YL Extensions is fast-growing, and our product has become renowned for its unique nature and distinctive high-end quality.
We offer clients a luxury, high-end yet down-to-earth in-salon experience and are well known for creating life changing makeovers by delivering our hair extensions, custom colouring, expert cutting and styling.
Our mission is to help empower women by delivering life changing makeovers, integrating our game changing products and first-class elevated service to boost their self-esteem.
We set ourselves apart with our elite relational approach to our ageless community of women who understand and appreciate high-end value.
We have a “One Team, One Dream!” outlook on culture and are fiercely dedicated to further invest in our business, products, education and our community to drive the growth of our vision as the leaders in our field.
Our commitment to becoming Australia’s leading hair extension company means investing in ongoing opportunities for employee development and engagement, our salon partnerships along with future product development and company growth in a diverse and inclusive environment.
We pride ourselves on providing the right tools and development opportunities to each and every employee and salon partners, so they have what they need to reach their full potential.
Our key selection criteria means being fiercely committed to work that matters to our employees, salon partners and customers alike.
Instead of remaining comfortable in the status quo, we are always imagining the possibilities, taking bold risks and working hard to turn our vision into a collective reality.
We are constantly reaching across conventional boundaries to build positive relationships and mutually beneficial partnerships with our suppliers, salons, our customers and our community.
We believe a strong culture, a strong work ethic and respect for our core values allow for better performance and success in finding our higher purpose. As we continue to grow, we strive to ensure that our culture remains consistent and our interactions align with our values responsibly and ethically.
The Yovanka Loria Team
The creator and founder of Yovanka Loria Extensions has over 20 years’ experience working in salons and educating throughout Adelaide, Melbourne, Los Angeles and New York.
Vlad is responsible for all of the company’s financial functions, he uses his vision and leadership of the company to ensure company growth both in the short term and long term.
Ash has been in the beauty industry for 7 years and is the Salon Manager at YL Salon. She has been side by side with Yovanka from the beginning and has an incredible drive, passion and dedication for the…
Chris has 20 years’ experience in the Hair, Beauty and Fashion Industry. He more recently experienced 7 years in Melbourne as Creative Art Director for 2 high profile salons along with…
Zoi has always loved hair! When she was younger, she worked on the weekends and after school in her mum’s hair salon. Since then, she has been soaking up all the knowledge she can and today…
Olivia loves all things beauty. Growing up, she always had an interest in hair and dreamed of a career that she was passionate about. The main reason she decided to enter…
Ryley has joined our team as the Admissions Manager in the Education section of the Yovanka Loria Collective. She has a background in both…
Lou has a background in hairdressing and joined our team to help make sure your experience is flawless. Her warm smile and bubbly charm are so contagious that you’ll always want to come back.
Following ten years of working in retail and studying fashion design, Ben designed for national fashion houses, eventually launching his own label and retail store.
When creator Yovanka Loria founded the company Yovanka Loria Extensions, her goal was to create a product and service which transcended the standards and expectations, while setting new benchmarks – a unique product created by a stylist, for the stylist and clients in mind…
Ash has a true passion for sharing her knowledge by educating and lifting-up other stylists. She has continued to develop her skills and perfect her techniques as extensions are her true passion…
Roland has over 18 years of experience in the hair world. He has received numerous awards including American Crew, the L’oreal Colour Trophy and Australian Hair Fashion Awards just to name a few…
Emma has been hairdressing for over 5 years and installing YL extensions since 2019 and has mastered the technique and created a successful career servicing her growing clientele base combining her skills in colouring and YL hand-tied extension work…