About

About Yovanka Loria

About Us

Built on a foundation of leading expertise, Yovanka Loria is a multi-faceted company encompassing a boutique style flagship salon, world-class education and a signature line of luxury, hand-tied hair extensions available for retail and wholesale around Australia and across the globe.

Founder and Creative Director, Yovanka Loria, has over 20 years’ experience working in salons and educating throughout Adelaide, Melbourne, Los Angeles and New York. Extensive research along with trial and error by Yovanka, led us to the creation of our very own luxury line of hand-tied hair extensions. YL Extensions is fast-growing, and our product has become renowned for its unique nature and distinctive high-end quality.

We offer clients a luxury, high-end yet down-to-earth in-salon experience and are well known for creating life changing makeovers by delivering our hair extensions, custom colouring, expert cutting and styling.

Our Mission

Our mission is to help empower women by delivering life changing makeovers, integrating our game changing products and first-class elevated service to boost their self-esteem.

We set ourselves apart with our elite relational approach to our ageless community of women who understand and appreciate high-end value.

We have a “One Team, One Dream!” outlook on culture and are fiercely dedicated to further invest in our business, products, education and our community to drive the growth of our vision as the leaders in our field.

Our Culture

Our commitment to becoming Australia’s leading hair extension company means investing in ongoing opportunities for employee development and engagement, our salon partnerships along with future product development and company growth in a diverse and inclusive environment.

We pride ourselves on providing the right tools and development opportunities to each and every employee and salon partners, so they have what they need to reach their full potential.

Our key selection criteria means being fiercely committed to work that matters to our employees, salon partners and customers alike.

Instead of remaining comfortable in the status quo, we are always imagining the possibilities, taking bold risks and working hard to turn our vision into a collective reality.

We are constantly reaching across conventional boundaries to build positive relationships and mutually beneficial partnerships with our suppliers, salons, our customers and our community.

We believe a strong culture, a strong work ethic and respect for our core values allow for better performance and success in finding our higher purpose. As we continue to grow, we strive to ensure that our culture remains consistent and our interactions align with our values responsibly and ethically.

The Yovanka Loria Team

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Yovanka

CEO / Founder

The creator and founder of Yovanka Loria Extensions has over 20 years’ experience working in salons and educating throughout Adelaide, Melbourne, Los Angeles and New York.

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Since launching her own hair line in 2018, she is now sharing her quality hair with the world!

In salon, listening to her clients and detailing the individual is the way Yovanka approaches her work. With a keen eye for detail, Yovanka thrives on building her clients’ confidence with a great makeover.

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Vlad

CFO / Operations Manager

Vlad is responsible for all of the company’s financial functions, he uses his vision and leadership of the company to ensure company growth both in the short term and long term.

Salon Team

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Ash

Salon Manager

Ash has been in the beauty industry for 7 years and is the Salon Manager at YL Salon. She has been side by side with Yovanka from the beginning and has an incredible drive, passion and dedication for the…

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…industry. The most rewarding part of her job is making people look and feel good about themselves. She started out as a colour specialist which led her to her true calling as an extensions specialist. Ash looks forward to seeing you all and using her skills to make you look and feel incredible.

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Chris

Creative Director

Chris has 20 years’ experience in the Hair, Beauty and Fashion Industry. He more recently experienced 7 years in Melbourne as Creative Art Director for 2 high profile salons along with…

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…Makeup Artist + Photographer at Maison Tsumiki + Rakis on Collins. Chris has been featured as Editorial Hairstylist + Photographer for multiple publications worldwide. Extensions have become a true passion and has created a successful clientele based upon combining his master technical skills in colouring, styling and hand-tied extension work.

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Zoi

Emerging Stylist

Zoi has always loved hair! When she was younger, she worked on the weekends and after school in her mum’s hair salon. Since then, she has been soaking up all the knowledge she can and today…

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…her favourite things to do are hand-tied extensions, colour, styling and creative photoshoots.

Zoi enjoys a good extension makeover challenge!

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Olivia

Emerging Stylist

Olivia loves all things beauty. Growing up, she always had an interest in hair and dreamed of a career that she was passionate about. The main reason she decided to enter…

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…this field is that she wants to help women look and feel their best. Olivia is excited to explore the world of hair and learn all she can about luxury hair extensions, hair colour and styling.

Admin Team

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Ryley

Admissions + Accounts Manager

Ryley has joined our team as the Admissions Manager in the Education section of the Yovanka Loria Collective. She has a background in both…

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…administration and hairdressing, having previously worked alongside Yovanka while training as an apprentice. With her love for the hairdressing industry, she is passionate about assisting stylists discover Yovanka Loria Extensions and the opportunities that lie within. If you are applying for our education courses, Ryley is your first point of contact and will help you navigate our application process. Being a team player, she strongly believes in the family-like community that we continue to build and she will endeavour to provide you with a customer experience like no other.

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Lou

Salon Coordinator

Lou has a background in hairdressing and joined our team to help make sure your experience is flawless. Her warm smile and bubbly charm are so contagious that you’ll always want to come back.

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…Along with attention to detail will ensure that you are taken care of from the moment you call to book your appointment until you walk out the door looking and feeling fabulous! Lou is a perfect fit for YL Salon as she adds professionalism and warmth. We know you will love her as much as we do!

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Ben

Marketing + Brand Manager

Following ten years of working in retail and studying fashion design, Ben designed for national fashion houses, eventually launching his own label and retail store.

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Ben’s skills naturally evolved to include visual merchandising, editorial and campaign styling, event management and content creation for big retail precincts leading to his role as Creative Director of his own marketing company based in Perth. Now based with us as Marketing and Brand manager, Ben brings a relational approach to connections and brings an eye for both detail and readability to all of his deliverables. You will see Ben in and out of the salon creating content for all our social platforms.

Education Team

Yovanka Loria

Yovanka

CEO + Lead Educator

When creator Yovanka Loria founded the company Yovanka Loria Extensions, her goal was to create a product and service which transcended the standards and expectations, while setting new benchmarks – a unique product created by a stylist, for the stylist and clients in mind…

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…Yovanka loves teaching everything you need to know about what it takes to build a successful extensions business. Once you master the skills alongside the business and marketing aspects, you realise how to readjust the focus, allowing you to thrive and scale your business behind the chair; the roadmap to creating a business that you truly love.

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Ash

Lead Educator

Ash has a true passion for sharing her knowledge by educating and lifting-up other stylists. She has continued to develop her skills and perfect her techniques as extensions are her true passion…

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…She has created a successful clientele based upon combining her skills in colouring and hand-tied extension work. When she is not educating, she is working behind the chair in our salon. She has set the bar high for YL stylists and is known for her seamless colour blends and makeovers, all while leaving the client wanting to come back for more!

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Roland

Lead Educator

Roland has over 18 years of experience in the hair world. He has received numerous awards including American Crew, the L’oreal Colour Trophy and Australian Hair Fashion Awards just to name a few…

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…He has become a YL hand-tied expert and is passionate about teaching stylists the revolutionary technique of YL hand-tied hair. We are fortunate to have Roland bring his knowledge, expertise and lovable character to our YL community.

Roland is soothing, has an uplifting nature and energetic healing abilities. Outside of hair, his intuitive psychic gifts can also help guide you in discovering your purpose. He works on releasing blocks in your system to restore order and balance and helps you create more space for yourself.

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Emma

Lead Educator

Emma has been hairdressing for over 5 years and installing YL extensions since 2019 and has mastered the technique and created a successful career servicing her growing clientele base combining her skills in colouring and YL hand-tied extension work…

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…Emma is a part of our education team and has come on board to bridge the gap in our growing community with continued support, in addition to fostering a true local community and will be available nationwide via our online channels. She is passionate and committed to supporting YL stockist’s to improve and grow their business through personalised interactions.

Feel empowered with luxury, hand-tied hair extensions from high-end stylists!

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